about us
Asago Cycling was born from a project to lead a new cycling tourism and lifestyle movement in Asago City through the regional revitalization program.
Collaborating with the local community, we strive to let visitors discover all that this beautiful city has to offer.
our philosophy
At Asago Cycling, we believe that cycling is the future of tourism. Not only is it an eco-friendly mode of transportation, but cycling also lets you slow down and take in all the beautiful views the Japanese inaka (countryside) has to offer.
When booking a tour or rental bike through us, you help support the local economy and the life of citizens. It is our dream to see Asago flourish as a top destination and to share this beautiful city with the world.
Come and discover Asago with us.
# Inaka
田舎 inaka is the Japanese term for the countryside. In Japan, anything that is not a metropolitan area such as Tokyo, Osaka or Kyoto is viewed as inaka, ie. villages in the mountains, towns by the sea, remote islands…
The Japanese countryside is as rich in nature as Japan’s geography allows; it harbours endless cultural and historic treasures surrounded by breathtaking scenery. When visiting the Japanese countryside, you will be greeted by the warmth and hospitality of its people, bringing your Japanese experience to a whole new level.
Discover a more authentic Japan by booking a trip with Asago Cycling where you’ll experience nature, learn about Japanese culture and get a glimpse at the Japanese lifestyle through your interactions with locals.
regional
revitalization
The Regional Revitalization Corps is part of the Japanese national strategy to curb rural-urban migration. As many other developed countries, Japan is experiencing population decline in rural areas and overpopulation in urban areas, with about 11% of its population concentrated in the Tokyo Metropolis.
The Regional Revitalization Corps aims at attracting people from major cities to rural towns to launch their own businesses in rural areas, thus reviving the local economy and improving the quality of life in the area. The participants’ unique ideas bring a new light on these municipalities’ specialties and strength, which in turns attracts more people who move to the area.
Asago Cycling was born out this program as a way to promote Asago in a way that is both respectful of the environment and its citizens.